This theatrical release poster of the 2007 American supernatural horror film known as 'Paranormal Activity' features numerous codes and conventions that successfully advertises the film. Posters for all films are near enough the same, except there are slightly different codes and conventions for each genre of film, Horror for example; the poster should be interesting but not too revealing, showing a particular scary scene, iconic character or reference from the movie, in order to 'tease' the audience.
Displayed at the top of the poster is a quote from a popular third party film website, stating how scary and disturbing the film actually is, intriguing the audience into eventually watching the film when it comes out in the cinemas. Shown in the middle of the poster is a still frame screenshot from one of the scenes in the movie that is shot in the iconic home-video, night vision style; clearly showing the distress caused by the unwanted presence in the couples house, which can be seen as a dark figure in the doorway. Displayed underneath the main image shown in the middle is the title of the film, 'Paranormal Activity', in a bold red font with a subtle glow behind it making it stand out from the rest of the normal text around the poster. Above and underneath the title of the film is the slogan of the film, stating "What happens when you sleep?", and "Don't see it alone". Displayed at the bottom of the poster is a 'Demand It!' button, instead of the traditional release date. This allows a number of people from numerous cities from around the world to vote for the film to be shown in their area. Finally, below the 'Demand It!' button is the details of the production company which distributed the film, Paramount Pictures.
Displayed at the top of the poster is a quote from a popular third party film website, stating how scary and disturbing the film actually is, intriguing the audience into eventually watching the film when it comes out in the cinemas. Shown in the middle of the poster is a still frame screenshot from one of the scenes in the movie that is shot in the iconic home-video, night vision style; clearly showing the distress caused by the unwanted presence in the couples house, which can be seen as a dark figure in the doorway. Displayed underneath the main image shown in the middle is the title of the film, 'Paranormal Activity', in a bold red font with a subtle glow behind it making it stand out from the rest of the normal text around the poster. Above and underneath the title of the film is the slogan of the film, stating "What happens when you sleep?", and "Don't see it alone". Displayed at the bottom of the poster is a 'Demand It!' button, instead of the traditional release date. This allows a number of people from numerous cities from around the world to vote for the film to be shown in their area. Finally, below the 'Demand It!' button is the details of the production company which distributed the film, Paramount Pictures.
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