The Paranormal Activity franchise consists of four films so far, with the latest set to release in theatres this October. In preparation, the official YouTube channel of the franchise concentrated on the fourth film, releasing multiple extremely short teasers, later eventually releasing two official trailers for the film. Upon the release of the first official trailer, the official Facebook page of Paranormal Activity announced that the trailer would be exclusive to iTunes Trailers, providing the audience the exact date of when the trailer would be released.
The film franchise has a particular style that has been applied to all of the four films, consisting of stills of the film with a night vision filter added. This has transformed into a concurrent theme for the franchise, enabling the audience to be able to identify a Paranormal Activity film from other films.
Both the official Facebook and Twitter accounts of the Paranormal Activity franchise posted links to their followers directing them to clips of the latest film that were exclusive to Yahoo! Movies.
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